HEINEKEN USA and its TECATE ® brand name revealed expanded circulation and also sales prepare for its brand-new premium beer, Tecate ® ALTATM together with the launch of two special video clip capsules including musical efficiencies by fabulous Regional Mexican team, Intocable, and also LA-based indie band, Chicano Batman. The musical performances can be seen on the Tecate YouTube network. Followers can also click these direct video links for Intocable and also Chicano Batman performances.
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In party of Mexican Self-reliance Day, Tecate ALTA has broadened distribution currently readily available in stores throughout California, Nevada, New Mexico, Arizona, and the southerly Texas Rio Grande Valley. The Mexican import slim containers flaunt a smooth revitalizing layout as well as deal drinkers a reduced carbohydrate, low-calorie choice (2.4 g carbohydrates as well as 85 calories) that symbolizes the essence of the Mexican-American experience.
Inspired by the heights of the spiritual hill of Cuchumá, in the magnificent borderland of Tecate Beer T Shirt Mexican Golden Lager, Baja The golden state, ALTA reflects Tecate’s Mexican-American pride as well as roots, matching it with a revitalizing, top notch taste. ALTA attains the best equilibrium of low calories, low carbs, coupled with a rejuvenating taste and also light, clean finish.
” After taste test success and also sales energy in crucial markets, we’re thrilled to expand schedule of Tecate ALTA to brand-new markets,” stated Belen Pamukoff, Brand Name Supervisor. “2 out of three of our core Mexican-American drinkers claim that ALTA is ‘much more intriguing’ than the brand name they are currently consuming, as well as we’re excited to supply our consumers a top quality, ultra-premium option that talks to their Mexican-American essence and identity.”
Tecate introduced the new product to regional sunbelt markets this previous Springtime to rave testimonials, with increased distribution this Autumn sustained by Mexican-American talent consisting of Luis Coronel, Krystall Poppin, and Avi Valencia.
Tecate ALTA is the lightest brew in the brand’s lineup of beers that include Tecate Original, Tecate Light, as well as Tecate Michelada (placed # 1 canned michelada by deluxe way of living men’s publication InsideHook.) Consumers, particularly more youthful lawful drinking age customers, are trending increasingly towards health-conscious choices for their way of livings.
In-store POS for the expanded item launch includes a case stacker, tuck cards, shelf wobblers, cooler decals, elliptical containers, table tents, suction mug owners, and also rolling ice bins.
Heineken USA is increasing distribution for its brand-new premium beer Tecate Alta.
In celebration of Mexican Independence Day, which was Sept. 16, the beer is now available in stores throughout California, Nevada, New Mexico, Arizona as well as the southerly Texas Rio Grande Valley. The Mexican import comes in slim cans, as well as the mixture has 2.4 grams of carbohydrates as well as 85 calories.
Alta is inspired by the heights of the spiritual hill of Cuchumá in the borderland of Tecate, Baja The golden state, as well as reflects Tecate’s Mexican-American pride and also origins.
” After taste test success as well as sales energy in essential markets, we’re enjoyed increase schedule of Tecate Alta to brand-new markets,” said Belen Pamukoff, brand supervisor. “2 out of three of our core Mexican-American drinkers assert that Alta is ‘much more intriguing’ than the brand they are currently consuming, as well as we’re delighted to supply our customers a top quality, ultra-premium option that talks with their Mexican-American essence and identification.”
Tecate Alta is the lightest brew in the brand’s schedule of beers that include Tecate Original, Tecate Light and Tecate Michelada. Heineken USA, White Plains, N.Y., additionally has brands including Dos Equis, AriZona Daybreak Hard Seltzer and Strongbow Hard Ciders.